SUSTAINABILITY STORIES

Sustainable fashion, materials and design



As committed yogis it’s only natural that our yogi makers put sustainability at the heart of everything they do. They know that authenticity, trust and transparency make for a sustainable business.

They’re focused on creating social impact – in the materials they use, the suppliers they choose, and the way they work with other people – collaboratively, transparently and with a sense of freedom.


Sustainable fashion

They make on trend yoga pants out of coffee grounds, recycled plastic, organic cotton, bamboo, and hemp.

Sustainable materials

They design beautiful yoga mats that are both sticky and sustainable. They create yoga gift bags out of almond shells. They plant seeds in their hangtags.

Social sustainability

They work with artisan villages in Bali, Nepal and Kerala. They give to charities – every sale helping young women in India, orphaned baby elephants in Africa, and even the stray dogs of Bali.



SUSTAINABILITY HIGHLIGHTS
OUR SUSTAINABILITY STAND
We connect yogi makers with people who share the same ethics and values, enabling us to better look after each other, the planet, and ourselves.

RECYCLING
Urban Goddess is made in fair certified factories from certified organic cotton. Creator Marlene Smits has a recycling collaboration with the Salvation Army; old Urban Goddess clothes that are still wearable go to people in need, and the ones that aren’t wearable are used to make blankets for the homeless.

ECO-FRIENDLY INK
We chose to sell Ponderlily planners because they are made with high-quality and sustainable materials. Each planner or journal is crafted with recycled paper, vegetable-based ink and REACH compliant 100% rayon covers. Good for people and the planet.

FAIR WAGES. PawPaw clothes are made of organic cotton in a GOTS approved factory in India. Workers get a living wage, to better support their families. The collection travels by boat to Sweden and customer orders are sent out in a small bag made out of recycled cotton.
SLOW FASHION
Starseeds is a slow fashion label. Chief designer Natalia Zawada preserves the beauty of her natural colour palette with slow-dying techniques, using bamboo to create Starseeds’ trademark softness, ramie and hemp to createdurability, and a super-cool yarn impregnated with waste coffee grounds to absorb sweat.

COMPASSION. At the heart of Asquith London is Alice’s commitment to the yoga principle of Ahimsa - compassion for all living things. All materials are ethically grown, completely chemical free and sustainable.

HELPING ORPHANED BABY ELEPHANTS
Yoga is about bringing more calmness, kindness and compassion into this crazy world. That’s why our rubber mat maker, Phantai, donates some of their profits to important causes like mental health awareness, cancer treatments, and elephant protection.
GIVING HOPE. Free Spirit is ethically made from organic cotton and bamboo in South India. The factory workers are treated well, paid a fair wage, the conditions are clean and safe and the factory gives back to the local community by supporting women and children in need. Founder Christina Gill donates 5% of sales to the HOPE Foundation in Calcutta, helping children off the streets, out of poverty and into education.

ANIMAL KIND
Nathalie Bond keeps it simple – no animal testing ever. Like us she believes in celebrating nature to beautify our skin, bodies and make our homes smell glorious. The basic principle is that less is more – a few high-quality organic ingredients, and always animal kind.