I started yoga in 2013 and my favourite style of yoga is Vinyasa. It’s a constant in my life, giving me space to think and be creative. The repetitiveness also gives me comfort and I recognise I have gained confidence in my life by practicing yoga. I love the yoga community because yoga embraces inclusivity, non-competitiveness and spirituality and I wanted to design jewellery for them that was different from the typical emblems. I wanted it to be easy-to-wear, flattering and to make any outfit look elegant. I also wanted to express a sense of humour that I felt we all shared but wasn't being expressed. I love that people recognise my Bunny’s warrior pose and it starts a conversation!
I like to work with 925 silver because it’s a recycled material. There is now more silver above the ground than there is under. I make sure that everything I do and use is thought through in regards to the environment and if it’s ethical. I sought out my factory in India because of the good working conditions for the staff. All my packaging is 100% recycled and I donate to a charity, the David Sheldrick Wildlife Trust, to support orphaned baby elephants. I love baby elephants - they’re adorable and although so big, they’re so sensitive.
Starting a yoga-inspired jewellery is hard work! The three things that I would recommend to anyone, that have helped me, are supportive family and friends, the e-commerce platform Shopify, and social media.