Founder Carina Lawson PONDERLILY

I'm a Brazilian-born, Arabian Gulf-raised, Brit-wed, higher-ed executive and twin mum with a plan: to ignite joy, purpose, and empowerment in women striving for a life of fullness, not busyness. When I’d go home to visit family in Brazil, I’d see fewer and fewer trees along the way. Growing up there, I was taught from a very young age about the importance of conservation and sustainability. I choose to exercise what I’ve learned with every decision throughout my day -- from what products to buy, to repurposing items around my house, to recycling what we use.

When it came to choosing the best materials to use in our planners, exercising my sustainability practices led me to choose partners who could provide ethically sourced materials. We source products as close to home as possible, to reduce our carbon footprint. We use biodegradable packing chips, opting for keepsake boxes instead of single-use gift wrapping, and the majority of our product range comes ‘naked’, without protective packaging. Each product is crafted with recycled paper, vegetable-based ink and REACH compliant 100% rayon covers. We’re dedicated to making products that are good for people and the planet.

Thoughtful design and ethically-sourced materials; we can’t do one without the other. 
I've been practising yoga for 4 years now and mediation is a regular practice in my life.

Yoga allows me to practice what my body is meant to do, and it exercises my mind as well. I practice 2-3 times a week at home, usually after my cardio workouts or when I just need a good stretch, and I prefer vinyasa yoga. I also love yin yoga!
I'm very excited about the new year. I turn 40 this year and I want to enter this new phase of my life with a renewed sense of purpose and a lifestyle that supports this. I'm excited about the new collection I'm designing, and the ways in which we'll support and empower women in the new year.

Experience has taught me that my intuition always steers me in the right direction.