Founder Lo Blasta BLASTA HENRIET
With my roots deeply set in Scandinavia, I come from a creative background and a long line of artists, tailors and entrepreneurs. I’m a problem solver by nature and have created things that are beautiful to me for as long as I can remember. I inherited my Grandmother’s Swedish copy of Yoga, Tantra and Meditation in Daily Life at age 15 and yoga has been a part of my life ever since. When I designed our range of Wheat Packs it was with this practice in mind.
My studio has white walls and raw pine shelves filled with stacks of beautiful linen. Everything has its place and the worktable is always kept clean with a pair of trusted sewing machines as a centre piece. On bright days the studio gets filled with gorgeous natural light which really affects my mood in the most positive way. And when it rains I put the podcast I was listening to on pause and just enjoy the sound of pattering on the skylight.
When running a business your day to day is full of decision making. You have to trust your gut and most probably have to face the fact that you’ll mistakes - it’s all part of the learning curve. The hard bit is not to dwell on mistakes or think "what if I had done this instead?" I have learned that it’s vital to keep looking ahead or else you’ll get stuck. When faced with something new it can seem a bit daunting at first, but as soon as you’ve done it once or twice you’ll soon feel like a fish in water.
We proudly manufacture our whole range in England and we do the majority ourselves from our studio in Kennington, London. The European linen we use throughout is Oeko-Tex certified. The linen gets printed by a team of craftsmen in London using MagnaColours® eco friendly ink before it gets returned to us for stitching, filling and packaging. Our beautiful recycled packaging is by our own design and gets made in England using renewable resources.
Blasta Henriet is turning one in a few months time and I’m excited about everything that we’ve already achieved, and even more excited about what lies ahead! I’m hoping to add one or two more core products to our wellness range this year, so watch this space.
To see more of the collection and shop click here