The YogaClicks shop was founded in 2017 by the author of Yoga School Dropout, Lucy Edge. As she shared the story of her transformation, from burnt out advertising corporate to born again yoga evangelist, her readers shared theirs – how yoga had also woken them up to their creativity.

Whether they were making yoga clothing, yoga mats or yoga gifts, they were inspired by their love of yoga to create sustainable products for mindful living.

Feeling inspired by this expertise and creativity Lucy decided to create a yoga shop. YogaClicks would be a gathering of the very best yogi makers from around the world, selling everything you need to live a mindful life - from eco yoga mats to sustainable meditation cushions, plant-based incense to soy aromatherapy candles.

Two years later YogaClicks has grown into one of the leading online yoga shops for yoga mats, yoga clothes, yoga accessories and lifestyle products.

We are now a team of five with our HQ in the beautiful cathedral city of Norwich. We offer over 1,000 yoga products made by over 30 yogi makers and we are appreciated by mindful shoppers from Richmond, London to Richmond, Virginia.


YogaClicks is not about fast fashion or quick fixes, pile ‘em high yoga mats or sell ‘em cheap yoga pants. We are about curating thoughtful, beautiful and sustainable yoga products that are expertly made and stand the test of time.

We curate the best in ethical yoga clothing and equipment – including bamboo yoga clothing and eco yoga mats – because we want you to feel proud of what you buy.

Not just because it looks and feels great, and is affordable, but because it’s ethical and sustainable - putting the wellbeing of people, animals and the planet first.

That’s why we only work with makers who, alongside their business goals, place equal value on human and animal welfare, environmental protection and sustainability.

Nobody's perfect but we're getting there. We have created our own set of nine ethical guidelines to guide our decision-making on whether we work with a particular maker or sell a particular product. Look for the icons on each product page as an instant guide to each maker’s operating principles.


We were created out of Lucy’s love of yoga, mindfulness and meditation, and everything we sell is made by yogis who’ve been similarly inspired by their love of these ancient practices, and their personal transformation, to create sustainable products for modern day mindful living. We want to inspire everyone to use these practices to transform and enrich their lives.

We celebrate these transformational stories on our sister site - beginnnersyogaguide.com. From stressed out mums to burnt out corporates, from Sydney to Sydenham, yoga has saved us all!


Being enthusiastic types, we actually have two missions.

One mission is to be the first port of call for mindful shoppers seeking the best in design, quality and sustainability.

Our other mission is to be a successful platform for all the wonderful yogi makers who’ve come to their creativity through the practice of yoga, mindfulness and meditation.


Our love of yoga leads everything we do - making us much more than a yoga shop. Alongside over 1000 products we offer lots of information and help regarding the practice of yoga – including hundreds of clinical studies on yoga for health conditions, how to choose from over 80 yoga styles how to practice over 90 poses, and we answer your FAQs on our blog.


Please get in touch if you have any questions about our products or regarding your order. We love nothing better than talking all things yoga! There’s a real live human being on the end of the phone every day of the working week 9-5pm (outside of these hours we're at yoga!) You can reach us by phone 0845 644 0231 or by e-mail (support@yogaclicks.com).

Lucy, Duncan, Laura, Iselin, David
Team YogaClicks