Ethical Shopping

Urban Goddess

The creation of Marlene Smits, an ex Elle magazine editor, Urban Goddess is renowned for its super fun and funky yoga pants - inspired by the urban cool of Amsterdam, her hometown. The whole collection, of yoga leggings and yoga tops, is inspired by our modern city lives, urban and practical, and mostly busy. Recognising that we like clothes that can multi-task, all Urban Goddess yoga wear can be worn on and off the mat.

As a yoga teacher (find her online classes at Ekhart Yoga) with a longstanding practice, it will come as no surprise to find that Marlene’s yoga clothes reflect the way we practice - look out for yoga wrap tops which are perfect for cosying up in meditation or savasana, long yoga tops which give extra coverage on the bum and lengthen the torso. Her extra long leggings are great for tall yogis but look hip and chilled whatever your height.

Honesty - a core Dutch value - also lies at the heart of the Urban Goddess brand. All yoga clothes are made from organic cotton - this is sustainable and ethical clothing with respect to both humans and the environment.



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