Born from a need for mat-wear that's an honest reflection of compassionate and conscious living, Nitara is an expression of just that. Founded by London-born Ashtanga Yoga Teacher & fashion designer Ellie Foden, she makes contemporary yoga and activewear that leaves as little impact upon our planet as possible. Nitara’s signature fabric is made from 86% recycled plastic, so in fact, it helps to clear some of our footprint.
Utilising limited edition hand-drawn prints, their collection is ever-evolving. Each design serving as a moment in time, a train of thought or a reflection upon our journey.The word 'Nitara नितर' means to be deeply rooted or grounded in sanskrit, and is actually the spiritual name given to founder Ellie by her teacher on her first trip to India.