Born from a need for mat-wear that's an honest reflection of compassionate and conscious living, Nitara is an expression of just that. We make contemporary yoga and activewear that leaves as little impact upon our planet as possible, our signature fabric is made from 86% recycled plastic, so in fact, it helps to clear some of our footprint.
Utilising limited edition hand-drawn prints, our collection is ever evolving. Each design serving as a moment in time, a train of thought or a reflection upon our journey.
The word 'Nitara नितर' means to be deeply rooted or grounded in sanskrit, and is actually the spiritual name given to our founder Ellie by her teacher on her first trip to India.
So, with respect to that, we promise to keep our roots grounded in a mantra that she learned from him, which was to 'honour the source'.
Nitara was founded by London-born Ashtanga Yoga Teacher & fashion designer Ellie Foden. Swapping the fashion world for yoga studios and many trips to India: years of deep practice, travel and study ignited a fire within her. She struggled to find yoga wear that really reflected her lifestyle in a modern and honest way, which is why she decided to make her own.